Challenge
Not satisfying with the reality but continuously challenging and finally achieving a higher level goal.

Innovation
Leaving the old way and continuously looking for various and creative ways to lead the changes.

Passion
Always maintain a high level of achievement and a sincere faith in realizing.

Love
Work with passion for company, members and customers on all daily management manners.

Intergrity
Clearly separate official and private issues to deal with management activities with honesty and morale.

Accountability
Always completing the task in charge and assuming responsibility on the outcome to the related interested parties.